One of the most critical part of using Sendy effectively is finding the right host. There is no point hosting your Sendy on a platform which either has downtime issues, or is expensive (which actually beats the whole purpose of using Sendy) or limits its usage by allowing limited resources. A cool email marketing service like Sendy requires an equally awesome hosting. In our case too, we had to try a lot of options before we could zero in on the right host.
Finding a home for hosting our Sendy:
For the initial 2-3 months of using Sendy, we tried several web hosting companies to host our Sendy setup and we ran in to problems with almost every one of them. Some even suspended our hosting accounts in the name of ‘we exploiting their resources and affecting the service experience for other customers of theirs’ (we were facing some serious resource constraints at our startup during those days, else wise, we could have surely debated the fact with the web hosts that Sendy is just a client and the emails are actually sent via Amazon SES). And if that was not enough, some web hosts have had problems in running the CRON jobs (required for Sendy to function properly) or our Sendy landed in to some or the other issues. However over the past 9 months, there’s one hosting service we have used for our Sendy hosting and heartily recommend them if you are in process of deciding the best web host for Sendy. That’s InMotion Hosting. With them, we have not experienced even a single issue running our Sendy installation (and I think 9 months is a pretty good time to conclude upon that). Isn’t this one thing you are looking at when you ditch the traditional email marketing and delivery services like MailChimp, Aweber, etc. in favour of Sendy: a hassle-and-maintenance-free-economical emailing solution.
A quick info on our mailing list:
- Subscribers: 85,000 (plus, we get at least 40-45 new subscribers every single day).
- Owing to the nature of our product and the topic of our website, we send emails to this 85,000+ subscribers every day, either in one campaign or we split across multiple campaigns which still is sent simultaneously to all those 85,000+ subscribers.
- Our SES limit is 1 million emails per 24 hour period (at maximum send rate of 90/emails per second).
When you have an email list this big, you need a host you can count on, which will ensure that the campaigns are sent in a breeze as well as the deliverability is not compromised. And every month with Sendy, this is what we save:
Here are the key factors we evaluated before finally settling in with InMotion for our Sendy Hosting:
- Server Uptime: What’s the point of using a service like Sendy if your web server where Sendy is hosted faces continuous outages or downtimes. So, we wanted to host our Sendy looking at the “Uptime History” of the web hosts. We also read a lot of reviews for web hosts that match our requirements before zeroing upon one.
- Per Month Cost of hosting Sendy: The whole reason we parted ways with MailChimp was its high costs. There was no point in choosing a server that costed us hundreds of dollars to run our Sendy setup. Also we were pretty clear that we wanted to keep our Sendy installation separate from our key website to play safe and avoid the risk of clogging our website servers (our Sendy is hosted on a sub-domain).
- Time to successfully deliver a campaign: This here is again quite important since we have had an email list which was of more than 85,000 subscribers. We were pretty clear that we didn’t want any of our campaigns for these 85,000+ subscribers to go beyond 2 hours. Fortunately, with InMotion, our campaign just takes less than an hour. We also did ensure that InMotion Hosting’s server that we choose as well as our SES region have as closer proximity as possible.
Anyways, that was our story. And the fact why we truly recommend InMotion for Sendy Hosting. Having said that, please do consider the below mentioned criteria to decide whether InMotion is the right host for you:
- How big is your Subscriber List?
This here is very important. Depending on the size of your subscriber list, you should choose your hosting provider. Because it directly impacts the following:
- Time it takes to send 1 campaign: The number of emails sent per second (this translates in to the total time it takes to send a campaign).
- Larger the mailing list, more will be the resources required per campaign: If the server / web host account on which your Sendy is hosted is lower on resources, you run the risk of exceeding the limit of resources allocated to your shared hosting account or VPS. If this happens continually, your web host will eventually suspend your account and I’m sure you do not want to run in to that situation.
For instance, we knew that since our subscriber list is of 85,000+ people, a Shared Hosting account won’t cut it and that’s why we took a VPS from InMotion Hosting for it. We have seen that if your subscriber list is of less than 20,000 people (with a send-rate of 90-100 emails per second), a shared hosting account should be enough. Do note that if you have several brands running on your Sendy account or plan to do so in near future, you should definitely add up subscriber lists for each of the brands.
- Is the Frequency of your Emails Daily?
This here again is something that you should definitely consider. How frequently will you be sending the emails? Again, if it’s daily and you have an email list of less than 6000 people, a shared hosting should be very much ok.
- The SES region vis-a-vis the Datacenter of your Webhost
I have seen that many people do ignore this important factor. Always try and ensure that the location of your SES as well as your web host’s datacenter are not far from each other – most importantly, ensure that they are not countries / continents apart. This will ensure that the latency between your Sendy installation as well as SES region is as lower as possible thereby helping you send your campaign in the lowest possible time. For instance, our SES region is on the East Coast of US (North Virginia) and our Sendy is hosted on InMotion’s Datacenter in Virginia Beach, VA (East Cost).
Basis the above mentioned criteria, if you feel that InMotion is the right choice for you, go ahead and signup with them.Their Business Hosting Plans start at $4.99 / $5.99 a month.
Do let us know in the comments below if you have any queries in regards to Sendy Hosting.
3-post series: Using Sendy – Our $6 alternative to MailChimp / AWeber / Constant Contact:
- Part 1: Why did we trust Sendy to send 18 million emails over the last 1 year
- Part 3: How to setup Sendy – A guide to setup your MailChimp alternative at less than $6
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