In the 2nd article of our 3-post series on “Sendy – Our $6 alternative to MailChimp, we did mention about trying several web hosts and finding a home with InMotion Hosting. With InMotion + Sendy setup, we have sent more than 18 million emails over the last 1 year and saved more than $8000. In fact, our cost of reach per subscriber was $0.002 per email (as against $0.20 with MailChimp).
This article mentions in detail the process to setup Sendy on InMotion Hosting. Do note that though the screenshots as well as the instruction-sets are for InMotion Hosting, they hold true for any web host that provides you cPanel with your webhosting account.
Time required to setup Sendy basis this guide: 45 minutes
1. Signing up with InMotion Hosting
Click the below given button to check out InMotion Hosting’s Business Hosting Packages. In our experience, if you have a subscriber list of less than 20,000 people (with a send-rate of 90-100 emails per second), InMotion’s Business Hosting packages do work fine. :
Now, refer each of the screengrabs appended below. They will guide you through the InMotion’s signup process
For the next step, you will have to decide where do you want to host Sendy. Here are the options:
- On a subdomain (example, http://sendy.domain.com)
- In a sub-directory (example, http://domain.com/sendy)
- On primary domain (example, http://domain.com)
Since InMotion Hosting provides to you a free domain with every Business Hosting Packages, in the below mentioned screen, you can opt for either “I would like to purchase a new domain” or “I already own this domain or will handle the registration separately“.
For the next step, choose the US Coast where you want to host your website:
- West: Your site will be hosted in InMotion’s Datacenter setup just outside of Los Angeles (LA)
- East: Your site will be hosted in InMotion’s Datacenter stationed just outside of Washington DC
Once you have filled out out the Account Owner / Billing Address, complete the payment information and click “Purchase Account”.
Once you complete the payment process, within the next couple of minutes you will get a account verification call from InMotion team. Do note that until and unless your account verification happens, your InMotion Business hosting won’t be activated. On successful verification, you will receive an email from InMotion with the details of your AMP (Account Management Panel). If you want more information about AMP, refer the following article from InMotion team.
After this, login to cPanel. If you are not sure of how to do it, no worries. Access the InMotion’s cPanel by clicking the button available below. Just have a quick look at it and come back to this page to refer Step 2 of Sendy setup.
2. Setup Sendy
Task 1: Setup Database (guide available over here)
Task 2: Edit config.php file:
Task 2.1: Download Sendy and unzip the file. If you are yet to buy Sendy, visit this page to buy Sendy.co.
Task 2.2: Open config.php and edit the following (screengrab for reference is available over here):
MySQL Username, MySQL Password and MySQL Database Name
Set the APP_PATH to the URL from which you plan to access Sendy
Task 3: Upload all the Sendy files to your server via cPanel / FTP. Do refer Step 2 to Step 4 available at this URL: Sendy Installation Guide
3. Setup AWS (Amazon Web Services) SES
This here is very simple. Refer Step 5 to Step 8 available the Sendy Installation Guide shared above. Do ensure that once you complete Step 6.2 (if you chose to verify your domain), you will be required to add the 1 TXT and 3 CName records with your domain registration DNS Manager. AWS SES will provide to you all these 4 records.
That’s it. You are done.
Feel free to ask your queries in the comments below. Also if you encounter any errors, especially while setting up Sendy or AWS SES, do refer this Sendy troubleshooting guide.
3-post series: Using Sendy – Our $6 alternative to MailChimp / AWeber / Constant Contact:
- Part 1: Why did we trust Sendy to send 18 million emails over the last 1 year
- Part 2: Sendy Hosting we trust to send 2 million emails a month
Blogging, WordPress, Building High Traffic Websites, Web Apps and Digital Marketing .... and yes, did I say I'm a big-time food junkie.
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